Enter passcode
Incorrect
01 — GROWTH STRATEGY

UMBRELLO
X VEN AGENCY

A full-funnel approach to scaling premium outdoor shade and driving high-ticket phone conversions across East Coast Australia.

Scroll
02 — THE CHALLENGE

BEYOND THE
BRICK WALL

Your current monthly spend has plateaued at a performance ceiling. We move from 'donating to Google' to high-intent capturing, trust-led brand authority, and phone calls that close.
03
03 — THE OPPORTUNITY

HIGH-TICKET
CAPACITY

$13K+
Unity / Serenity AOV
50Y
Made in the Shade Heritage
QLD
Brisbane Growth Focus

Umbrello sits in a unique market position. You distribute premium brands with real heritage: Made in the Shade (50 years), D Dawson (40 years), and Shadowspec as a flagship partner. You carry timber, cantilever, multi-canopy, and single canopy umbrellas, backed by a local Melbourne warehouse. The missing link is a funnel that qualifies the buyer before they ever pick up the phone.

Seasonal flexibility: The business flips to infrared heaters in winter, meaning ad spend and messaging can shift with the season to keep revenue consistent year-round.
04
04 — MULTI-CHANNEL STRATEGY

FULL FUNNEL
ADVERTISING

META ADS AWARENESS & DESIRE

Goal

  • Target 45+ demographic
  • Showcase lifestyle and product range
  • Build visual desire for premium umbrellas and heaters

Action

  • High-quality visual storytelling (timber, cantilever, multi-canopy)
  • Strategic retargeting for high-AOV buyers
  • Broad prospecting into QLD ahead of the 2032 Olympics
GOOGLE ADS SEARCH INTENT

Goal

  • Capture high-intent buyers ready to call
  • Filter 'tyre kickers' via qualifying copy
  • Displace generic competitors like Shade Australia

Action

  • Granular keyword targeting by product type
  • Call-only ads optimised for Steve's direct line
  • Negative keyword hygiene to protect ad spend
SEO AUTHORITY ORGANIC DOMINANCE

Goal

  • Long-term traffic stability
  • Authority on luxury outdoor shade and custom umbrellas
  • Lower blended CPA over time

Action

  • Technical site optimisation
  • Content targeting high-ticket research queries
  • Local SEO for Brisbane/QLD and Melbourne
05
05 — WHY META?

DO OLDER BUYERS
USE FACEBOOK?

Yes. Facebook's fastest-growing demographic is 45 to 65+. Your buyers are on it daily. They just are not there to shop. They are there to browse. That is the opportunity.

73%
of 50-64 year olds use Facebook actively
7x
More touchpoints needed for high-ticket decisions
Top 3
Fastest growing demo: 45-65+
How the funnel works: Meta builds the visual desire and keeps Umbrello top of mind while buyers are browsing. Google captures the intent when they are ready to call. Neither channel works as well alone. Together, they cover the full journey from "that looks amazing" to "let me call Steve."
06
06
06 — CONVERSION PSYCHOLOGY

THE TRUST
MARKER GAP

⚠️
Watch Out For
Your 45+ buyers are actively wary of online scams and poor-quality imports. For any product over $3,000, they do not buy online. They call. Phone calls are the primary conversion path for Umbrello. Every ad, every landing page, every trust signal needs to point to Steve's number.
Website trust markers: heritage (Made in the Shade, D Dawson, Shadowspec), reviews, local Melbourne warehouse
Click-to-call CTA prominently placed, optimised for mobile, linked directly to Steve
Customisation messaging: specific fabrics, colours, bespoke options available and fulfilled locally
Visual proof of Australian outdoor durability, displacing cheap imports and Shade Australia alternatives
07
07 — CASE STUDY
Häcker Kitchens Logo

HÄCKER KITCHENS

A global luxury kitchen manufacturer scaling into the Australian market. We focused on high-ticket lead generation, trust building for a premium 45+ buyer, and territory expansion into Brisbane and QLD.

Häcker Kitchens Design 1
Häcker Kitchens Design 2
QLD
Market Entry
84%
Inbound Calls
High
Lead Quality
Similar to Umbrello, Häcker required a "Showroom Experience" even in digital form. We used Meta Ads to build visual desire and Google Search to capture intent when buyers were ready to call. The parallel is direct: premium product, trust-led audience, phone as the primary close.
08
08 — INVESTMENT

PROPOSAL
ALLOCATION

ServiceDescriptionInvestment (Ex GST)
Google AdsFull management, call tracking and audit$1,500/mo
Meta AdsAwareness, retargeting and QLD expansion$1,800/mo
SEO AuthorityOrganic growth, brand authority and local SEO$1,800/mo
Full Funnel BundleGoogle + Meta + SEO (15% OFF)$4,335/mo
Single Service
Standard rates as itemized above.
Dual Bundle (10% OFF)
Save 10% when combining any two services.
Full Funnel (15% OFF)
All services bundled for maximum impact at $4,335/mo.
Built for seasonal businesses. We scale with your cycles. Spend ramps up from August ahead of summer, scales back in the off-season. You are never paying for activity that does not match your trading period.
09 — NEXT STEPS

Ready to break through?

We start by identifying the immediate wins in your current ad accounts. It would be great if I can arrange a call with James our Director if you're open to improving?

What Happens Next

  1. 1

    Choose the scope. Confirm the services you'd like to start with.

  2. 2

    Introduction. Meet with James, our Director, to align on goals and territory targets (Brisbane/QLD first).

  3. 3

    Account Access. Allow us into your existing ad accounts to audit current performance.

  4. 4

    Discovery Audit. Full breakdown of what's working, what's leaking budget, and where the phone call opportunities are.

Approve Scope →