01 — GROWTH STRATEGY
UMBRELLO
X VEN AGENCY
A full-funnel approach to scaling premium outdoor shade and high-ticket conversion.
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02 — THE CHALLENGE
BEYOND THE
BRICK WALL
Your current monthly spend has plateaued at a performance ceiling. We move from 'donating to Google' to high-intent capturing and brand authority.
03
03 — THE OPPORTUNITY
HIGH-TICKET
CAPACITY
$13K+
Unity / Serenity AOV
25Y
Industry Authority
QLD
Brisbane Growth Focus
Umbrello sits in a unique market position. You have the inventory, the price point, and the heritage. The missing link is a funnel that qualifies the buyer before they ever pick up the phone.
04
04 — MULTI-CHANNEL STRATEGY
FULL FUNNEL
ADVERTISING
META ADS
AWARENESS & DESIRE
Goal
- Target 45+ demographic
- Showcase lifestyle integration
- Build visual desire
Action
- High-quality visual storytelling
- Strategic retargeting for high AOV
- Broad prospecting in QLD expansion
GOOGLE ADS
SEARCH INTENT
Goal
- Capture high-intent buyers
- Filter 'tyre kickers' via copy
- Displace cheap competitors
Action
- Granular keyword targeting
- Call-only lead paths for Steve
- Negative keyword hygiene
SEO AUTHORITY
ORGANIC DOMINANCE
Goal
- Long-term traffic stability
- Authority on 'Luxury Outdoor'
- Lower blended CPA
Action
- Technical site optimization
- Content for high-ticket research
- Local SEO for Brisbane/Melb
05
05 — CONVERSION PSYCHOLOGY
THE TRUST
MARKER GAP
⚠️
Watch Out For
High-ticket buyers (45+) fear online scams and poor quality. They need to see, feel, and touch. Or at least hear a voice. Phone calls are the primary conversion metric.
Website 'Trust Markers' reinforcement (reviews/security/heritage)
Direct-to-Steve call CTA optimization for mobile users
Visual proof of Australian conditions durability
06
06 — CASE STUDY
HÄCKER KITCHENS
A global luxury kitchen manufacturer scaling into the Australian market. We focused on high-ticket lead generation and territory expansion into Brisbane and QLD.
QLD
Market Entry
84%
Inbound Calls
High
Lead Quality
Similar to Umbrello, Häcker requires a "Showroom Experience" even in digital form. We used Meta Ads to build visual desire and Google Search to capture the intent when they are ready to buy.
07
07 — INVESTMENT
PROPOSAL
ALLOCATION
| Service | Description | Investment (Ex GST) |
|---|---|---|
| Google Ads | Full management & audit | $1,500/mo |
| Meta Ads | Awareness & Retargeting | $1,800/mo |
| SEO Authority | Organic Growth & Authority | $1,800/mo |
| Full Funnel Bundle | Google + Meta + SEO (15% OFF) | $4,335/mo |
Single Service
Standard rates as itemized above.
Dual Bundle (10% OFF)
Save 10% when combining any two services.
Full Funnel (15% OFF)
All services bundled for maximum impact at $4,335/mo.
08 — NEXT STEPS
Ready to break through?
We start by identifying the immediate wins in your current ad accounts.
What Happens Next
- 1
Choose the scope. Confirm the services you'd like to start with.
- 2
Introduction. Meet with our Marketing Manager Megan.
- 3
Account Access. Allow us access to your Accounts to audit.
- 4
Discovery Audit. Breakdown of existing performance.